Social Media Strategies and Tactics Across Multiple Brands
Sharpie, Graco Baby and Rubbermaid Social Media Case Studies Newell Rubbermaid has 13 global business units and more than 30 brands in its portfolio including Sharpie, Paper Mate, Uni-Ball, Expo Markers, Graco Baby, Levolor, Irwin Tools, Lenox Tools, Goody, Rubbermaid, Calphalon, Dymo, Parker and Waterman. This webinar will focus on three brands social media strategies and tactics with very different customer targets, goals and objectives: Sharpie, Graco Baby and Rubbermaid. The discussion will include how these three brands used limited resources, both financial and personnel, to successfully begin their social media marketing journeys. Examples and a current update on these social media programs will be discussed.
- Presenting
- Bert DuMars, Newell Rubbermaid, VP E-Business & Interactive Marketing
- Channel
- Media and Marketing
- Date
- Dec 15 2009
- Duration
- 2920
- Tags
- social media, customer targets, case studies
Flash is required to view this webcast/channel:
You need version 9.0.115.0 or later of the free Flash player from Adobe
to use this content.
To download and install the free player from Adobe's web site
click here.
