Delivering Branded Expertise Through Content Marketing
BrightTALK⢠will be sitting down with senior executives from leading financial firms and kasina to discuss kasina's new research on marketing at asset management and insurance companies. kasina's study identifies ways for today's marketing teams to move from being cost centers to demonstrating impact on profitability. In this discussion, we will focus on one of the aspects identified in the study: marketing's role in institutionalizing content marketing to deliver value.
Topics covered:
- Delivering branded value to your audience
- Content marketing across web, email, social media, and mobile
- Institutionalizing content marketing in your firm
- Looking ahead: the future of marketing for asset managers and insurers
- Presenting
- Steven Miyao, kasina; Marty Willis, OppenheimerFunds; Gary MacDonald, State St. Global Advisors; and Lori Dorsey, Ivy Funds
- Channel
- Asset Management Marketing
- Date
-
Feb 08 2012
- Duration
- 00:46
- Tags
- asset, management, content, marketing, branded
