Five tactics for email marketers to leverage web analytics

Harnessing customer data from your web analytics brings together a rich mix of declared and inferred customer preferences enabling marketers to craft more meaningful and engaging messaging. But the enormity of such a task leaves many marketers at a loss for where to begin. This webinar will address the best strategies to leverage this data and integrate it with your email marketing providing a significant uplift in results and engagement.

Presenting

Richard Austin, eMarketing Strategy Consultant

Channel

Engagement Marketing

Date

Nov 19 2009

Duration

00:30

Tags

email, marketing, analytics, silverpop, engagement