Legal Considerations in Selecting, Protecting & Using Brand Names
In this trademark law overview, you will learn the basics of trademark law, including the following: Items which can serve as trademarks; how trademark rights are created; the differences between registered and "common law" marks; how to choose, clear and protect strong brands; dealing with trademark conflicts (infringement); when to use the "tm" and "(R)" symbols; and how can trademark rights be weakened or lost? This presentation is geared toward lawyers and decision-makers desiring a basic understanding of these legal concepts.
- Presenting
- Sheldon H. Klein, Partner, Arent Fox LLP
- Channel
- Intellectual Property
- Date
- Jan 07 2010
- Duration
- 2707
- Tags
- trademark, law, fundamentals
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