Why Publishing is the Future of Marketing
The way buyers make decisions has completely changed...but for the most part, our marketing has not. Buyers are looking for relevant information on the web to help make their buying decisions. Is your brand providing that information or are you being left out of the decision making process? Content Marketing expert Joe Pulizzi will review how marketers are indeed publishers today, and the steps you need to take to develop a content strategy that will make an impact to attract and retain more customers.
- Presenting
- Joe Pulizzi, co-author of Get Content Get Customers and founder of Junta42
- Channel
- Media and Marketing
- Date
- Jan 20 2010
- Duration
- 2815
- Tags
- 'brand, strategy', 'consumer, decision-making'
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