B2B Strategies: How to make your website work
Whether you use your site for branding, awareness, lead generation and capture or transactions, there are no hard and fast rules for making your website work better. But what is essential is using data on which you can make decisions. This webcast will outline some tools and techniques you can use to optimise the performance of your website and improve the customer experience, drive efficiency and improve ROI.
- Presenting
- Richard Robinson, Industry Head – Business Markets, Google
- Channel
- B2B Marketing
- Date
- Dec 09 2009
- Duration
- 3826
- Tags
- website, ROI, customer, experience
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