Developing customer insight using mulitple channels
Chris Ford from Grass Roots willl outline and discuss the different ways in which organisations have been developing relevant, timely and personalised communication with their customers. He will explain how collecting and analysing data from these different sources can help to predict future behaviours and develop meaningful engagement programmes.
- Presenting
- Chris Ford - Head of Customer Strategy, Grass Roots
- Channel
- Grass Roots Engagement
- Date
- Dec 15 2009
- Duration
- 1759
- Tags
- Grass Roots, Customer engagement, Communication
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