The Measure of Marketing: The Evolution of Analysis in Marketing
Steven Woods, author of the new book “Digital Body Language – Deciphering Customer Intentions in an Online World”, will discuss the transitions that this is forcing in marketing departments everywhere, as they move to succeed in this new reality. Woods, industry expert and CTO of Eloqua will explore topics in marketing analysis ranging from the tactical to the strategic. New approaches to measuring the success of individual marketing campaigns, ways to analyze your overall marketing database’s level of interest and engagement, and board level approaches to presenting marketing metrics will be discussed. Expect to come away with actionable strategies for measuring your marketing campaigns in ways you may not have considered, and a roadmap for building an analysis framework of your overall marketing effectiveness.
- Presenting
- Steve Woods, Chief Technology Officer, Eloqua
- Channel
- Demand Generation Channel
- Date
- Dec 17 2009
- Duration
- 2869
- Tags
- Digital, Measurement, Marketing, Customer, Engagement
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