Roundtable: Managing Application Development in the Cloud

A shift is taking place in the data center, one that accelerates applications by eliminating storage performance tuning. Properly designed Flash arrays facilitate fast data creation and consumption. Moving away from performance tuning increases focus on application functionality, shortens QA cycles and reduces deployment time. Learn how to turn your data center into utopia as Maxwell Riggsbee and Matthew Goldensohn discuss how Flash is accelerating applications and business.

Disruptive new technologies such as mobility and the cloud fundamentally change how IT is measured and managed.

In this session, we will discuss how IT can fully determine the cost of services for use as a comparison or for chargeback or show-back and how IT can be more transparent with the business value being provided by their services.

In the past, IT organizations could simply cross-charge their costs and report on service-level agreements (SLAs). Today, business customers can go to Amazon, Azure or other providers’ web pages and see prices for servers, storage, databases and more as well as seeing performance metrics for those services.

This means that, for the first time, IT needs to have public cloud-comparable costs for service options and transparent performance information. By doing this, IT can generate a cost-effective strategy that improves operating efficiency while embracing the cloud, whether public or private or a hybrid.

Audience: SaaS Company Executives responsible for Sales, Service, Support, and company growth

Synopsis: Did you know you can increase your company valuation with integration? Securing Enterprise customers is extremely challenging, and as the competitive landscape continues to grow with best of breed SaaS applications, it will be important to consistently meet customer requirements and differentiate your service from the competition.

What you will learn:
-Top barriers to SaaS adoption in the Enterprise
-Overview of the New Enterprise, and what it means for SaaS providers
-3 ways integration can increase your valuation as a SaaS provider

What is Wi-Fi optimization? It delivers increased productivity. It enables streamlined workflow. It results in faster ROI. In other words, it enables you to conduct your business without worrying about your wireless network getting in the way. With wireless networks typically designed with less than 5% the capacity of wired, users have come to expect less when they are connected wirelessly. Wireless optimization ends the era of under-performance — come find out what it’s all about:

- User optimization – simplify and secure the process of onboarding users
- Application optimization – control and prioritize your critical applications
- Device optimization – not every device is the same, so don’t treat them all equally
- Spectrum optimization – ensuring RF is tuned to deliver maximum performance
- Capacity optimization – wireless design to handle future requirements

When businesses decide to go to the cloud for an enterprise application and open an account with Salesforce.com or some other SaaS (software as a service) provider, they typically don't consider how that SaaS app will integrate with their existing software. Indeed, without a solid integration strategy, data quality quickly becomes a problem. You don't want a new SaaS system to be hindered by having to enter data twice -- or worse, by not having the correct data available when a core business process requires it.

So how do enterprises that adopt SaaS applications develop an effective approach to integration? As always, the process begins with business requirements. The good news is that new, innovative integration technologies offer cost efficiencies unavailable just a few years ago -- although in some cases, requirements dictate that you opt for an old-school integration solution. However, finding and implementing that technology is not as easy as many thought.

In this webinar, we’ll take the mystery out of understanding, building, and implementing integration solutions for cloud-based systems. We’ll walk those attending through a step-by-step process, which will guarantee success.

Topics covered include:
- Understanding your own cloud integration requirements.
- The basics of cloud integration, including approaches and architectures.
- Selecting the right integration solutions.
- Understanding security, governance, and data quality

Learn how to accelerate the delivery of infrastructure and application services across dynamic, heterogeneous environments to deliver IaaS, PaaS, DaaS or other services. This session highlights the key capabilities of service provisioning including the on-demand, self-service portal for end users, service and application blueprints, policy engines for governance, standardization for IT control and compliance, and extensibility frameworks. We will drill down into the technologies that support Cloud Service Provisioning: vCloud Automation Center, vFabric Application Director, Cloud Applications Marketplace, and vCenter Orchestrator.

About the Presenter:
Christian Paulus is the Director Product Marketing for Application Management at VMware. His specialty is to help companies create new products and take them to market globally, which he has done successfully at seven companies, including Mercury Interactive, which then got acquired by HP, NuvoSun, CrossWorlds, Oracle and Informix. Christian holds a MBA from Cologne University, and he also studied at Rheinische Friedrich Wilhelms University in Bonn, City University London, as well as Stanford University.

Software License Management Systems are deeply intertwined not only with your software, but also with your IT infrastructure for sales and operations. As customer-centric business models such as usage-based billing grow, and as the cloud adds a whole new dimension to software and thus to software license management, the operational complexity of license management can become overwhelming for ISVs. While there is much discussion on forward-facing features such as security and user experience offered by license management solutions, it is also important for ISVs to consider back-end features and flexibility when choosing a solution. This webinar discusses operational around software monetization faced by ISVs, whether they use an in-house solution or a commercial solution. Leading industry vendors will provide perspective on best practices and strategies to optimize and secure a license management deployment from an IT perspective.

Meet the panel:
Avni Rambhia, Industry Manager Digital Media, Frost & Sullivan (moderator)
Bashyam Anant, Software Product Leader, Flexera Software
David DiMillo, Principal Consultant, SafeNet
David Wright, Consulting Architect, VeriTag Sofware Corporation

Public cloud providers offer better uptime and business continuity than most organisations can achieve on their own, despite well-publicised outages. But failing to plan for an outage, means you are planning to fail. At the center of this argument is the concept of designing for resilience: organisations should not hide from failure, but rather expose themselves to it early and often, in a way that allows them to learn quickly and build the right infrastructure to build reliability in an unreliable world.

Join Paul Wallace, Director of Product at Riverbed Technology, as he discusses strategies that will help you design for resilience and security, and learn how to:

* Prepare for unplanned cloud outages
* Build a globally resilient cloud application
* Avoid some of the most common mistakes when faced with a cloud outage

How we communicate in a modern society has changed tremendously over the past few years. Shorter messages, broadcast mediums, pictures everywhere, electronic vs printed, these same trends have changed perceptions of how end-users get support and how the service desk itself functions.

In this session we will discuss how social media is being integrated into the service desk to improve communications. We will look at how social media helps end users solve their own problems. Monitoring social media has become essential in following customer and industry sentiment and even potentially identifies opportunities to resolve customer issues that we don’t otherwise know about. In keeping with the future orientation of the overall track, we’ll also discuss how advanced data analysis can augment manual approaches in this area.

Social media has also changed how the extended ITSM and service desk ecosystem exchanges information. Where “the birds of a feather flock together” is as likely to be virtual as it is to be in a physical venue. Please join us in the webinar as we discuss the social media impacts on the service desk and IT service management.

Big Data is the big move towards synthesizing and analyzing data from various sources. The key to making large pools of disparate data relevant is the ability to sift, analyze and convert data into information quickly. Peter J. Krey and Maxwell K. Riggsbee will provide insight into turning Big Data onto Fast Data. They will explore the advantages of leveraging HDFS, NoSQL and SQL in conjunction with Flash to ingest, organize and analyze data faster.

Tweet about and during the summit using #BigDataFast.

SAP will talk to Sandy Yang from the Globe & Mail about her experience with SAP HANA One. She'll walk us through how she worked with Apache Pig, Hadoop and HANA One to solve a big data problem that seemed to big to solve.

My intention with this presentation is to firstly introduce you to the concept of Application Virtualization and then educate you to some of the key benefits of streaming your business applications. I will touch on the suitability of App-V 5.0 for VDI environments as well as the scalability of the App-V product to suit varying sizes of businesses.

The webinar will cover:
- What is App-V?
- Benefits
- Limitations
- Scalability
- App-V 5.0 optimized for VDI

About the Presenter:
I'm an Irish lad who is currently based in Phoenix, Arizona. I have been working with App-V for six years now. I gained my experience working with clients in multiple different Industries and also of varying sizes. I also make an effort to try and contribute to the online App-V community, which is ever growing and made up of some very sharp minds. I also maintain my own blog site which is filled with App-V information www.rorymon.com

Are you virtualizing your business-critical applications or considering doing so? If you want to gain the flexibility and agility of virtual environments for Microsoft® Exchange, SharePoint®, SQL Server®, Oracle®, and SAP®, watch our new on-demand TechTalk Webcast.

You will learn how the NetApp® Data ONTAP® architecture operating in Cluster-Mode, integrated with VMware vSphere®, enables you to build an agile data infrastructure in a software-defined data center. And you’ll hear how Virtustream, a U.S.-based cloud services provider, uses this solution to deliver mission-critical SAP services to midsize and large enterprises.

About the Presenters:
- Adam Fore, NetApp Director of Virtualization and Cloud Solutions
- Dave Auster, Global Alliances for VMware
- Simon Aspinall, Chief of Vertical Markets, Strategy, and Marketing at Virtustream
- Joel McKelvey, NetApp Virtualization and Cloud and Solutions Marketing Manager

Many people consider application agility and IT governance as conflicting goals. This webinar will discuss how both can be achieved with appropriate cloud management automation. Specific topics covered include:

- Agility across the entire application lifecycle
- The crucial need for governance
- What role automation plays in cloud computing
- The role of DevOps in cloud applications

About the Presenter:
Bernard Golden has been called a “cloud guru” and a “cloud computing
rockstar.” He is Vice President, Enterprise Solutions for enStratus Networks, a
leading cloud management software company. In this role, he works with large
enterprises throughout the world, helping them migrate to cloud computing and
gain its full benefits. Formerly, Bernard was the CEO of HyperStratus, a Silicon
Valley cloud computing consultancy working with clients throughout the world.

Bernard is the Cloud Computing Advisor for CIO Magazine. His blog has been
called “brilliant and incisive” and is read by tens of thousands of people each
month. Bernard's writings on cloud computing have also been published by the
New York Times and the Harvard Business Review.

Bernard is a frequent speaker on cloud computing. He regularly presents on the
following cloud computing topics: strategy; cloud provider selection; application
design; security; ROI and TCO economics; and workforce effects. He has
keynoted cloud computing conferences in the United States, Singapore, Seoul,
Taipei, and Moscow.