Hit the Jackpot with Predictive Power & Infinite Customer Insight

Learn what it takes to build, manage, and deliver an awesome
digital presence.

Digital marketing is changing. You can't just broadcast your message. You
can't just scream louder than your competitor. You have to be smart about it.
You have to tell a story that can reach your customer wherever they are, on
whatever device. With a consistent story that connects emotionally to your
audience you'll be able to rise above the digital marketing noise and really
get their attention because you'll have an awesome digital presence.

Learn in this Webinar:
What makes up your digital presence
How to assess where it's weak
Identifying your digital presence purpose,
The touchpoints you need to reach your audience
And the technologies, processes, and people you'll need to make your digital
presence stand out from the crowd.

You'll also see some digital presence examples that do a great job of
telling a powerful, engaging story...and some that don't.

Don't miss the chance to be your company's "digital presence guru!"

At the end of 2012, Marketing Week in association with SAS, surveyed over 1,000 Marketing Week readers with responsibility for marketing strategy in their business.

The finalised report indicates that marketers are tentatively throwing out the old, and cautiously welcoming in the new. In many ways this uncertainty is natural, but it does leave a lot of leeway for more confident players to steal a march on their competitors.

How will you fully capitalise on these digital opportunities?

If you are looking for inspiration and insight to help shape and revitalise your marketing strategy, then look no further than this live webinar.

Rosie Baker (Deputy News Editor, Marketing Week) and Charles Randall (Solutions Marketing Manager, SAS Marketing) will extract the most important findings from the survey – which has been shaped by you and your peers - and present them to you

Presented by: CMO from Huddle Chris Boorman

The theory of marketing is relatively simple – to market a product or service effectively you take the message to wherever your audience may be. But the execution is far more complex, thanks mainly to the digital revolution. It has had an unprecedented impact on the way in which businesses operate. Who could have predicted 10 years ago that a thing called ‘social media’ would exist, and that it would be an ingrained part of so many companies’ marketing plans? Or that mobile marketing would be such a viable way to reach business decision makers? Offline and online campaigning are not only linked by common brand values and goals, they are often integral to each other. All of this has implications for the way in which marketing departments collaborate, use technology, are staffed and are structured.

So with this in mind, let’s consider how the average marketing department might look seven years from now in 2020. In this webinar we will look at seven key areas that will benefit from the continued digital revolution in the coming years and influence the marketing department of the future.

- Skills & overload
- Recruitment & training
- Communications
- The role of the agency
- Working with Sales
- The evolution of email
- The role of technology

Adobe’s most recent Digital Intelligence report is based on a survey of some of the biggest brands and senior marketers to uncover the trends that will have the biggest impact on the way marketers will work over the next 12 months.
Join free for this live webinar to discover what your peers have highlighted as the biggest opportunities for 2013 as well as the challenges they face in digital marketing.

Customer Experience Optimisation is a proven methodology for attracting, converting and retaining customers, as well as driving incremental revenue, reducing costs, and improving customer satisfaction and brand loyalty. However, marketers’ effectiveness in optimising customer experience is dependent on the extent to which they can derive actionable insight from customer data. Right now, information management is the new source of competitive advantage; the right technology enables marketers to meet the challenges of scale and complexity that today’s customer data presents and deliver the refined, personalised customer experience that their customers demand.

Join Will Cook, VP of Multichannel at HP Autonomy, to learn how leading businesses have leveraged Autonomy’s unique technology to optimise their customer experience.

With its integral status in our everyday lives, social media is now truly ubiquitous. What began in the arena of communications, like many of the most popular pieces of viral content, now transcends global and organisational boundaries. Social has helped create democracies, transformed how companies engage, with their stakeholders and created new, and hitherto impossible new business opportunities. Social media is just the beginning. We’re already entering a time when our entire approach to communication, collaboration, idea generation and idea execution is being fuelled by social. The smartest companies are already planning for it. We call this social business: organisations that employ social networks, tools and communities to build an entirely different and more substantive dialogue with the audiences that matter. In this presentation, we will seek to open the minds’ of business decision makers about the broader potential of ‘social’: be it social commerce, social customer service or social business in general.

Key learning points:
- How to manage social media as the starting point for a socialisation of their enterprise
- The broader business opportunities and ROI afforded by social tools and techniques
- The immediate and long-term transformative value of such tools, techniques and approaches

According to IBM, 71% of chief marketing professionals feel underprepared to deal with the rapid increase in data over recent years. However, with the advent of 'big data', loyalty programmes and customer experience teams within brands, a host of ammunition is now available to combat this data explosion.

Through this webinar, IBM will share the findings from its latest research, highlighting the most concerning issues for marketers today including ‘big data’, social media and multichannel marketing.

SAP will then share how organisations can use technology to better understand the vast amounts of data available to them and use it to deliver personalised customer experiences.

With so much information available from so many sources, how can marketers maintain an intimate relationship with consumers?

Sign up for this complimentary webinar and find out.

As digital marketing continues to evolve from simple websites to highly sophisticated digital marketing platforms, so too are the tools available to marketers helping integrate their digital activities, gain real-time insight and roll-out targeted initiatives more quickly and effectively than ever before.
Unsurprisingly, this increased level of sophistication also brings with it many new challenges.
How can marketers use these platforms to scale reliably? - How can brands react fast to user feedback? - How do marketers provide real, useful value to their local markets?
Find out – Register for free today.
Christopher Marsh, Head of Technical Architecture at AKQA is helping some of the world's leading global brands deal with these challenges. During this exclusive Marketing Week webinar, Christopher will share the knowledge he has gained from these challenges and provide real-life examples of how marketers can benefit from digital marketing platforms.
Together you will explore:
• How to re-evaluate digital platform architecture.
• How to select the right tools for a brand
• How to treat digital marketing platforms as products rather than projects to drive value across the business

If you are a senior marketer, digital marketing specialist or just want to gain insight on building and managing effective global digital marketing platforms, register for free today.

A Market Study by Henley Business School in association with SAS UK

With the explosion of digital channels and the computerisation of business processes, customers leave behind an ever increasing volume and variety of information about their interactions with us. Creating a unified Single View of the Customer from this “Big Data” is one of the great challenges that Marketing departments face today. Henley Business School recently interviewed Customer Insight Managers from 20 leading UK businesses to understand the progress they had made in creating a Single Customer View. The hurdles they had encountered and overcome in their progress to creating their Single Customer Views.

If your company is grappling with creating a Single View of your Customers, then this exclusive webinar from Marketing Week and SAS will look at the findings from the research and the lessons learned that may make the critical difference in your own project.

In our always-connected world, the new reality is that marketing prospects will complete 70% of their buyer's journey before engaging with a sales team. This presents marketers with a new set of challenges. They must employ creative ways to engage potential customers and convert them into leads, such as taking advantage of non-traditional digital channels to generate awareness and influence. A brands website then becomes a key focal point for the potential customer wanting to begin that relationship with the brand.

Having the right content and offering a rich, engaging experience become imperative marketing goals.

This webinar will explore some of the ways that marketers can optimise their digital content under this new selling paradigm. Some of the lessons and issues covered in this webinar include:
•How marketers can develop business processes for developing content to reach prospects through digital channels liked LinkedIn, Twitter, blogs, and community sites.
•The role of data driven marketing and how new technologies can connect all mobile, social and online platforms for a more compelling digital experience.
•Where and how optimised content can deliver more effective marketing engagement, better lead conversion rates, and higher ROI.

Speakers:

Greg Ott
Chief Marketing Officer - Demandbase

Jeff Freund
CTO, Digital Presence Management Solutions and VP & GM, Web Content Management Group - Limelight Networks

Personal service is prized as a route to customer loyalty, advocacy and a higher wallet share. With someone listening, understanding and responding to our needs, we value the attention and convenience whilst receiving a product or service which matches our requirements. As a consequence, we reward the organisation with repeat business and promote it to our friends.

So why does this have to be limited to an offline experience? Why can’t this be replicated in the online world?

This webinar has been designed to help digital and marketing professionals increase the effectiveness of their digital channels through more relevant experiences for individual users. Leading digital marketing experts, Dom Graveson from cScape and Andy Davies from True Clarity will lead us through this session covering:

•A guide to the main principles and benefits of personalisation, show examples from leading companies using it successfully and give practical advice on how companies can develop their own personalisation strategies.
•A Q&A session where the panel answer questions sent in by Marketing Week readers.

If you are thinking about how you can improve your customer engagement, repeat purchase and deeper interaction across your digital marketing, then this webinar should not be missed.

The rapid adoption of smart mobile devices, such as the iPhone and the iPad, is changing how consumers interact with search engines, and advertisers are paying attention. This webinar will outline the key mobile trends, projections and optimisation strategies for advertisers seeking to get the most from their mobile paid-search campaigns.

Topics include:
Click volume on smartphones and tablets are growing exponentially – where they are headed in 2012
Performance (CPC, CTR, Conversion Rates) can vary significantly across devices – benchmark your mobile PPC
Optimising the performance of your mobile search campaigns – 6 things all search marketers should be doing

Are we there yet?

MarketingWeek and SAS UK conducted a survey of over 900 UK marketers. This exclusive event brings together a panel of leading experts to discuss and debate the findings. Learn how digital channels are dominating marketing priorities. What challenges and opportunities marketers see in the year ahead. Their channel strategies and spending plans. And much more.

ISSUES THE WEBINAR WILL COVER INCLUDE
As realism takes hold, where do we plan to spend our budgets?
Which new marketing channel are we only just waking up to?
What is it marketers are really promoting using social media?
How ready is marketing for the arrival of ‘Big Data’?

PANELLISTS
Dr Emma Macdonald, Senior Research Fellow in Marketing, Cranfield School of Management
Crispin Westhead, Head of CRM, Which?
Charles Randall, Solutions Marketing Manager, SAS

Now, more than ever, people make their purchasing decisions
online. So ask yourself if your online presence really achieved its
true potential this Christmas.
Join this webinar to learn how Autonomy Promote - the most
comprehensive suite of online solutions available for Marketers -
can help you:
Deliver a compelling customer experience, instantly increasing conversion rates and maximising revenue.
Increase brand consistency across all channels: Website, E-Mail, Mobile and Social
Analyse sentiment across multiple channels and react in real-time
Gain a 360 degree understanding of the entire retail customer lifecycle, regardless of contact point
Design experiments, test and optimize campaign performances without heavy IT-involvement

Spend on search marketing is rising faster than query volumes, meaning higher CPCs for advertisers. This generates a dilemma for search marketers who are deciding how to generate increased volume whilst maintaining their ROI.
This session will demonstrate how marketers can rise to this challenge by giving best practice guidance on how to leverage developing channels such as Facebook Advertising, Retargeting and Mobile Search. Giving them the tools and options they need to drive additional volume whilst maintain their ROI.

The Internet is about to undergo another change. Companies will
soon have the opportunity to have their own brand name to the
right of the dot. This opens up a range of opportunities for
forward-thinking marketers in terms of branding, SEO, bridging
online and offline campaigns, tracking, and user experience.
Marketing Week join Melbourne IT and McCann Erickson for a
detailed look at:
- What dotBrand will mean for brands
- How a dotBrand may impact your online marketing and SEO strategy
- Example marketing and branding applications
- Potential pitfalls and challenges
- Key considerations in formulating your .brand strategy

Have our customers stopped listening to us? They feel bombarded by irrelevant sales pitches and it’s getting worse. Our IT colleagues keep on inventing new types of arrow for us to fire at our poor overloaded customers.
But what if they felt they were in a great conversation with us? Maybe they’d open up. Difficult in today’s multichannel environment, but it can be done.
SAS presents the results of an exciting and ground breaking research project it conducted with Professor Hugh Wilson of Cranfield School of Management. The research looked at the consumer’s experience of multichannel marketing. Find out what was discovered, and critically, what the findings mean for the future of sales, marketing, and customer facing departments.

You can download a free copy of the research that the webinar will cover by visiting http://www.sasknowledgecentre.com/meetyou2

Facebook is predicted to have generated more than $1bn in
advertising revenue last year, and also overtook Google in terms of
visits in the US whilst fast approaching the same UK milestone. These
stats demonstrate the potential of the advertising platform, however,
many advertisers are still not using the platform due to its immaturity,
with best practice techniques only just developing.

This webinar will highlight some best practices identified by Marin
Software from watching how the world’s leading advertisers and
agencies are using their technology platform to manage Facebook
Advertising campaigns. We will leave you with tips on creative,
targeting, segmentation and conversion optimisation to help you
generate greater returns from Facebook Advertising campaigns while
acquisition costs are still low.

Today’s marketing is becoming increasingly sophisticated as the
cloud changes the nature of customer relationships. This is driving
skyrocketing demand for predictive insight so marketers can
optimise every interaction in the customer lifecycle.

Learn firsthand how Tipp24.com, the lottery website operated by
Tipp24 Services Ltd., is using KXEN to boost targeting accuracy of
its marketing campaigns by up to 300% for its millions of
customers.

Over 400 of the world’s largest brands, including Barclays, Otto
Group and Virgin Media are using KXEN to hit the jackpot with
predictive analytics.

You could be too!