Lucy Handley, Features Editor, Marketing Week
With its integral status in our everyday lives, social media is now truly ubiquitous. What began in the arena of communications, like many of the most popular pieces of viral content, now transcends global and organisational boundaries. Social has helped create democracies, transformed how companies engage, with their stakeholders and created new, and hitherto impossible new business opportunities. Social media is just the beginning. We’re already entering a time when our entire approach to communication, collaboration, idea generation and idea execution is being fuelled by social. The smartest companies are already planning for it. We call this social business: organisations that employ social networks, tools and communities to build an entirely different and more substantive dialogue with the audiences that matter. In this presentation, we will seek to open the minds’ of business decision makers about the broader potential of ‘social’: be it social commerce, social customer service or social business in general.
Key learning points:
- How to manage social media as the starting point for a socialisation of their enterprise
- The broader business opportunities and ROI afforded by social tools and techniques
- The immediate and long-term transformative value of such tools, techniques and approaches