Case Study: From Whitepaper to Webcast – Extending Your Content
Digital marketers executing a content marketing strategy are challenged with creating cost-effective content. Learn how you can lower your content costs by extending a single asset across your targeted mediums. Join us for a detailed case study on how the BrightTALK Online Events Academy extended an annual whitepaper into a live and on-demand webcast, download, social discussion, and blog post. We will review the planning, implementation, and metrics from this campaign.
- Presenting
- David Pitta, BrightTALK Evangelist
- Channel
- BrightTALK Academy
- Date
- Jan 20 2010
- Duration
- 2661
- Tags
- online, events, academy, case, study, content, marketing
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