Managing Content to Avoid Information Overload

The content headache arises when an organizations possesses too much (or too little content). These conditions occur when the content has not been mapped into the sales process. A formal audit of available or required content to complete a selling cycle will reveal where your gaps or overflow exist. By auditing your content and matching it to the sales process you can ensure that you have neither too much nor too little content. Finally, your content should appeal to your audience and we have some basic tips to avoid producing content that fails to move your audience.

Presenter

Jake Wengroff; Global Director, Frost & Sullivan

Tags

Click below for related webcasts. Content Management, Information Overload

Start Date Time

Channel

Media and Marketing

Flash is required to view this webcast/channel:
You need version 9.0.115.0 or later of the free Flash player from Adobe to use this content.
To download and install the free player from Adobe's web site click here.