newmediaage webinar: Managing Mobile Engagement

Over 20 million people each month are using the mobile internet in the UK. If your website is not optimised for mobile you’re turning potential customers away. But taking your website mobile isn’t always straightforward. What content do you want to offer? How far should it replicate your website? What phones should you develop it for? Should it be transactional? What functionality is unique to mobile? Do you really need an app strategy for your customer base or is a mobile website enough? To hear the answers to all these questions and more and put your own questions to our expert panel, tune in to our upcoming webinar. Speakers include: John Field, European product marketing manager, Sitecore Shaun Gregory, managing director, O2 Media Steve Wing, head of digital marketing, Guardian News and Media

Presenting

Justin Pearse

Channel

NMA Channel

Date

Jun 22 2011

Duration

01:02

Tags

mobile, internet, digital, marketing