Local Search Is Different
Local search is becoming more and more important on the PC and in the emerging world of mobile marketing. Indeed, local results are an increasingly visible part of Google's SERPs. How does "local search" marketing (SEM) and local search engine optimization (SEO) differ from more national or "generic" approaches? This session will be led by local search expert Greg Sterling as well as feature two leading practitioners of local SEM and SEO who will offer concrete tips and tactics for maketers and agencies seeking to tap into this increasingly significant marketing opportunity.
- Presenting
- Gib Olander of Localeze; Matthew Berk of Marchex; Greg Sterling of Internet2Go
- Channel
- Media and Marketing
- Date
- Feb 24 2010
- Duration
- 2870
- Tags
- Local search, SEO, SEM, Mobile marketing
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