Greg Sterling, Opus Research, David Gil, Nielsen, Monica Ho, xAd inc. Bill Dinan, Telmetrics Inc
Today 4 out of 5 consumers use their mobile devices for shopping related purposes. For marketers, reaching them at the right place and time requires understanding and targeted strategies. Yet mobile’s role in the purchase path varies widely based on differing consumer needs, usage location, business category and even device type.
In this 45-minute webinar, we will show you the keys to developing the most effective mobile marketing strategies for three of the top growth segments in mobile today: Travel, Restaurants and Automotive. We will discuss findings that can be applied to your business to gain an effective mobile presence as well as drive more customers and increase sales.
What you will learn:
The prime opportunities for leveraging mobile media within the path-to-purchase for each category
How consumers use smartphones and tablets to complete different purchase-related tasks
The importance of location and local info to mobile searchers— by category and device
How purchase timing differs among mobile searchers based on category
The types of sites and apps consumers use at each stage of the shopping process
The key factors behind generating consumer awareness and engagement with mobile ads
Greg Sterling, Senior Analyst – Opus Research
David Gil, Vice President, Emerging Media – Nielsen,
Monica Ho, Vice President of Marketing – xAd, Inc.
Bill Dinan, President – Telmetrics Inc.