Marketing & PR Convergence: Using PR To Drive S.E.M.
Over the last few years the Marketing and PR teams have begun to converge and ground zero is the web. Media mentions no longer represent simply gaining exposure, it can and should be part of your search engine marketing strategy. How you format press releases, communicate hyperlinks, which media publications you seek placement in and how you capture this on your own website are all part of the marketing/pr mix for the smart organization today.
Presenting
Naylor Gray; Director, Global Marketing, Frost & Sullivan
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