Martin Laetsch, Director of Online Marketing, Act-On Software
Learn SEO strategies that companies of all sizes can use to increase site visibility, increase the number of visitors to their site, and most importantly – improve conversion rates. The rules change constantly; this webcast will bring you up to date on best practices for SEO in today's rapidly evolving world.
Join Martin Laetsch, Director of Online Marketing at Act-On Software, Inc, as he shares the top ten tips for SEO now. Martin’s background includes running worldwide search for Intel, and serving as director of search strategy for Covario as it became the #1 search marketing analytics company for Fortune 500 clients. Martin will cover emerging best practices to optimize your site and content including:
· Content and keywords
· Sitemaps, microdata and much, much more
About the presenter:
Martin Laetsch is the Director of Online Marketing at Act-Software. Act-On Software is the world's fastest growing marketing automation company; its cloud-based marketing automation platform is the foundation of successful marketing campaigns everywhere – from small, simple and direct, to complex globally implemented programs.
Martin is a marketing strategy leader with more than 15 years of experience with prominent companies guiding product management and marketing. While at Intel, Martin defined, built, and managed the world’s first enterprise-class search marketing program that became a standard for managing digital marketing programs for many of the Fortune 500 companies including Dell, IBM, HP, and P&G.