Privacy Law Implications of Emerging Online Technologies
In recent years, new internet technologies have revolutionized the way companies do business online by offering access to previously untapped markets and allowing for significant cost savings through the more efficient use of resources. But many of the advantages associated with these innovations are accompanied by privacy risks to consumers and potential legal and reputational risks for companies. Two such technologies that have captured the recent attention of legislators and regulators are behavioral advertising and cloud computing. This presentation will provide an overview of government investigations into these emerging technologies, address existing laws and regulations applicable to their use, and offer thoughts on what the coming months and years will hold for businesses looking to utilize online behavioral marketing strategies or implement cloud computing solutions.
- Presenting
- Melinda L. McLellan, Associate, Hunton & Williams LLP
- Channel
- Information Security
- Date
- Apr 08 2010
- Duration
- 2789
- Tags
- Government, Online, Law, Privacy, Control
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