Increase Scale and Predictability with Marketing Automation
Increasingly powerful tools have many marketers wondering just how many business processes can be automated. Lead management, event communications, free trial programs – these campaigns are ripe for automation and optimization. And the results can be outstanding – higher lead output, increased sales velocity, better visibility and higher ROI. In short, marketing automation platforms are being used as a new revenue engine that consistently and predictably manufactures demand and delivers results. Register for this Marketing Roundtable and learn how your peers have implemented Marketing Automation solutions – and have ultimately transformed their business to deliver increased revenue and ROI. During this Marketing Forum, you will learn: • How leading companies are using Marketing Automation to optimize and accelerate demand generation • Top 10 things you need to consider when choosing a Marketing Automation engine • Specific examples of companies that have improved their marketing efficiency and increased revenue
- Presenting
- Steve Woods, Eloqua CTO, Heather Foeh, Sr Mgr, Jonathon Block, Sirius Decisions
- Channel
- Media and Marketing
- Date
- Mar 18 2010
- Duration
- 3434
- Tags
- lead management, automation, demand gen
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