How to Achieve Sustainability in Business
Sustainability is now considered an economic imperative for businesses, according to the latest BASE Survey Results. The results highlight the need for more clear and consistent governmental policies related to sustainability for businesses. Learn where to start to build a low carbon sustainable business by developing a 50 year vision for your business and what the incentives are to become sustainable.
Solitaire Townsend is a leading international voice on communicating sustainability. In 2001 she co-founded Futerra Sustainability Communications Ltd, an agency specialising in behaviour change, sustainable communications strategy and building sustainable brands. A values-based company committed to transformational change, Futerra is a force in the UK, Europe, USA and Asia. Solitaire was named Ethical Entrepreneur of the Year 2008/09 , is a member of the United Nations Taskforce on Sustainable Lifestyles, Board Director of leading think tank Tomorrow’s Company and was appointed as one of fifteen London Leaders for Sustainability.
Christopher Broadbent has worked as a journalist, and in public relations. He is now an advisor to business on sustainability. He keeps a foot in the PR door as non executive chairman of Green Row PR, and a non executive director of The Argyll Consultancies. He is a founder partner of BASE; connecting business with sustainability in terms of profit, opportunity and policy. He is the chairman of the advisory board of Green Rewards. He is involved in sustainable landscapes through his pro bono work on the board of the world’s leading flora conservation charity, Plantlife International. With his wife Sarah he runs his own small farm in East Sussex on sustainable principles, becoming a showcase site for biodiversity, conservation and traditional management methods.
- Presenting
- Solitaire Townsend, Futerra & Christopher Broadbent, BASE
- Channel
- Corporate Social Responsibility
- Date
-
Mar 03 2010
- Duration
- 00:30
- Tags
- Sustainability, Sustainable opportunities, CSR
