Automated and Dynamic: Lead Nurturing Success from the Inside

"You have to offer content with no strings attached." Join Craig Rosenberg, Co-Founder at TOPO as he discusses the value of individual social profiles to the organization as a whole.

One reason social media continues to be viewed as experimental to senior marketers is the confusion many marketing teams have on HOW to implement social listening as a feeder to new business. Grasping at the latest fast fan acquisition strategies, or thinking of social media as mainly a PR channel misses the potential social media has to really deliver on the primary business goals of recruiting, engaging, and converting new customers and revenues. Innovative marketers are using social media listening as a gold mine for delivering growth.

Join the MarketBridge team as Lane Douglas, Principal for Social Media Solutions uses real cases studies to show how finely tuned listening tactics as the priority in social media can lead to the conversions you and your executive team desire.

In this webinar Richard Young, EMEA Director of Nimble, will discuss how you can utilize social as a method for business development and social sales. He will show you a simple process that you can use with your CRM system to help with engagement, lead generation and sales.

In this webinar Richard Young, EMEA Director of Nimble, will discuss how you can utilize social as a method for business development and social sales. He will show you a simple process that you can use with your CRM system to help with engagement, lead generation and sales.

A simple approach to developing a practical and pragmatic strategy for rapidly improving the results from your CRM programme.

Felix Velarde is a pioneer of digital, having started one of the first web agencies in 1994. Felix is listed in Cream's Top 100 Innovators and has won a number of awards including Cannes, EPICA and several DMA Golds. Felix lectures on Hult International Business School's Masters Degree program and leads the Institute of Direct & Digital Marketing's eCRM courses. He is the CEO of Underwired, Europe's leading eCRM consultancy, with clients including Asics worldwide, Marks & Spencer and the Financial Times.

A simple approach to developing a practical and pragmatic strategy for rapidly improving the results from your CRM programme.

Felix Velarde is a pioneer of digital, having started one of the first web agencies in 1994. Felix is listed in Cream's Top 100 Innovators and has won a number of awards including Cannes, EPICA and several DMA Golds. Felix lectures on Hult International Business School's Masters Degree program and leads the Institute of Direct & Digital Marketing's eCRM courses. He is the CEO of Underwired, Europe's leading eCRM consultancy, with clients including Asics worldwide, Marks & Spencer and the Financial Times.

You would be forgiven for thinking that Social is all about Marketing, except it isn't. You would also be forgiven for thinking that Social is all about B2C. Again, it isn't. Those same consumers are also B2B buyers. They are better connected and better informed than any group of customers have ever been before. Your customers have changed their buying behaviours and, as a seller, you are either adapting or becoming increasingly irrelevant.

In this session we will discuss;
-Question what is social selling?
-Understand how deeply connected your buyers are becoming
-Examine how B2B sellers are engaging with their buyers today
-Show how to adapt to changing buying behaviours
-Outline the first steps
-Focus on the 3 key Social Selling behaviours
-Learn from early adopters

Dale Roberts is Vice President, Professional Services, member of the founding circle of Artesian Solutions and author of Decision Sourcing: Decision Making for the Agile Social Enterprise. He engages with clients on the effective use of social analytics and big data to strategically support sales and marketing. Prior to this, he advised global businesses on analytics and organisational decision making for two decades, one of which was as a European Services Director for market leading analytics provider, Cognos.

You would be forgiven for thinking that Social is all about Marketing, except it isn't. You would also be forgiven for thinking that Social is all about B2C. Again, it isn't. Those same consumers are also B2B buyers. They are better connected and better informed than any group of customers have ever been before. Your customers have changed their buying behaviours and, as a seller, you are either adapting or becoming increasingly irrelevant.

In this session we will discuss;
-Question what is social selling?
-Understand how deeply connected your buyers are becoming
-Examine how B2B sellers are engaging with their buyers today
-Show how to adapt to changing buying behaviours
-Outline the first steps
-Focus on the 3 key Social Selling behaviours
-Learn from early adopters

Dale Roberts is Vice President, Professional Services, member of the founding circle of Artesian Solutions and author of Decision Sourcing: Decision Making for the Agile Social Enterprise. He engages with clients on the effective use of social analytics and big data to strategically support sales and marketing. Prior to this, he advised global businesses on analytics and organisational decision making for two decades, one of which was as a European Services Director for market leading analytics provider, Cognos.

CRM (Customer Relationship Management) Systems promise a lot, but do they deliver? Do you already have one or are considering implementing one sometime soon?

There are winners and some big losers in the CRM Lottery. Find out in this pragmatic session how many CRM projects fail and why. Get some top tips for CRM best practices and hear from a sales and business leader who has managed both small and large sales teams across the UK, Europe and the USA about his real world experience of many different systems.

CRM (Customer Relationship Management) Systems promise a lot, but do they deliver? Do you already have one or are considering implementing one sometime soon?

There are winners and some big losers in the CRM Lottery. Find out in this pragmatic session how many CRM projects fail and why. Get some top tips for CRM best practices and hear from a sales and business leader who has managed both small and large sales teams across the UK, Europe and the USA about his real world experience of many different systems.