Travel Marketing: Upgrade your campaigns to first class

Webtrends has just released a new version of Optimize with a full range of new features. Join us for this 45-minute webinar to see the updates first-hand.

Webtrends has just released a new version of Optimize with a full range of new features. Join us for this 45-minute webinar to see the updates first-hand.

Google is doing everything it can to ensure remarkable content becomes the fuel at the heart of online digital marketing performance. The companies who are responding most effectively are responding by transforming their marketing teams into publishing powerhouses. But as a poll in our last webcast with Lee Odden showed, many companies are at the early "Stretch" phase of getting to grips with content marketing, so they need a more planned approach.

To manage this shift marketers need to acquire new skills, and in particular a solid and logical content planning methodology that puts them in control.

How do you put a plan in place? Stephen Bateman of strategic marketing consultancy Concentric Dots will take you through 6 steps to a solid content marketing plan, using a tried and tested framework that pulls together 6 cohesive marketing and publishing disciplines:

1. Know your audience
2. Audit your content
3. Map your content to your buyer
4. Create your editorial calendar
5. Promote your content
6. Measure your performance

CRM (Customer Relationship Management) Systems promise a lot, but do they deliver? Do you already have one or are considering implementing one sometime soon?

There are winners and some big losers in the CRM Lottery. Find out in this pragmatic session how many CRM projects fail and why. Get some top tips for CRM best practices and hear from a sales and business leader who has managed both small and large sales teams across the UK, Europe and the USA about his real world experience of many different systems.

CRM (Customer Relationship Management) Systems promise a lot, but do they deliver? Do you already have one or are considering implementing one sometime soon?

There are winners and some big losers in the CRM Lottery. Find out in this pragmatic session how many CRM projects fail and why. Get some top tips for CRM best practices and hear from a sales and business leader who has managed both small and large sales teams across the UK, Europe and the USA about his real world experience of many different systems.

The Digital Presence Doctor is in! Here you can score a (free) appointment for the second in our four-part webinar series on digital presence deficiency… and its proven cures. In this webinar Dr. Jason Thibeault, aka The Digital Doctor, will show you how to perform a digital self-examination. Which bones are broken, and what’s the prognosis for your business? We’ll even map a recovery program to your workflow. You’ll leave with a healthy digital mindset and a pocketful of prescriptions for every ache and pain. No waiting room required.

Every business attempts to drive revenue by increasing sales and improving their marketing strategies. But, how do you sustain this goal without scaring away prospects? According to recent statistics, more than 60% prospects today do not talk to sales until they are at the purchase end of the demand funnel. In this webinar we will present how to accelerate the buying process by moving prospects through a structured buying cycle by setting up an effective nurture strategy.

You will learn:
- Nurturing best practices
- Five different types of nurturing
- Programs for different stages of the buyer life-cycle
- Actual nurturing examples in an automation system

How proper lead scoring strategies prioritize your sales efforts

Lead Scoring is a under-used tool in the sales process. Only 18% of companies have marketing automation tools in place and even fewer are doing content marketing. Learn how the combination of marketing automation and content can generate Lead Scores that prioritize your sales efforts.

Digital marketing is changing. You can't just broadcast your message. You can't just scream louder than your competitor. You have to tell a story that can reach your customer wherever they are, on whatever device.

The 9 steps covered in this webinar address:

• What makes up your Digital Presence
• How to assess its weaknesses and opportunities
• Identifying the purpose of your Digital Presence
• The touchpoints you need to reach your audience
• The technologies, processes, and people that can make you stand out from the crowd.

You'll also see examples of winning Digital Presences that rise above the digital marketing noise and do a great job of telling a powerful, engaging story. And… some that don't.

Don't miss the chance to make your company's Digital Presence matter!

Insights and examples into how marketers can create a truly multichannel approach in engaging customers using today’s technology. The session will address the growing role of rich media, video and interactive platforms.