Applying Smarter Metrics to your Sales and Marketing Funnel

46% of executives say they are more likely to seek out information about a product or service after seeing a related video online. It makes sense that 70% of B2B marketers use some form of online video in their marketing strategies, according to Forbes. Video is HOT and marketers are jumping on the bandwagon. The key challenge is positioning video central to existing marketing strategies to drive qualified leads and engagement. Video strategy expert Matt Childs has helped hundreds of companies leverage video to drive traffic and convert viewers into qualified contacts for sales. There are many surprises that marketers have not known about until now. Matt will provide the best practices and tools for producing, positioning, and distributing video, making video your top performing marketing asset.

Myth: Social media does not work for lead generation.
Reality: Social media is one of the best channels for leads and ROI.
Problem: No one knows how to do it.
In this webinar, social media marketing maven Koka Sexton shares strategies that he has seen work. He will cover the social media channels, the campaigns,and the best practices to succeed with social media. The end result for you will be leads, pipeline, and ultimately revenue.

Matt Heinz works with companies big and small to help them build a measurable, consistent, opportunity-producing demand generation program. In this webinar, he will share many of his secrets that he has seen work time and time again. You will leave this event with the information you need to start right away.

Content may be “King" in the marketing blogosphere, but getting specific, actionable recommendations on "HOW" to leverage content is hard to find. Join Scott as he provides attendees with the insight you need to deliver the content your buyer wants and turn your marketing department into a content marketing machine.

B2B marketers often feel as though they are following their B2C colleagues in terms of marketing innovation, branding and social media. They feel that their world is very different. This webinar will challenge that as marketers it is the communication between individuals rather than organizations that makes us social businesses and that in the B2C world the most social businesses are the ones enjoying most growth.

From strategy and segmentation to content and measurement, we will explore what B2B marketers can learn from the successes in some of the best performing B2C companies and cover the following areas:
- Setting an appropriate strategy and objectives
- Understanding the nuances of audience profiles
- Optimum content and digital marketing tools
- Resourcing and fuelling the marketing plan
- Measurement and continuous learning and the future

Presented by Neil Wilkins BSc (hons), FCMC, MCIM; MD of Viper Marketing & Communications Group and Fellow of Cambridge Marketing College
Neil's Profile http://uk.linkedin.com/in/neilwilkinsatvipermarketing

Robert Ellis, Business Alliances Team Leader and 27-year USPS veteran, will be presenting valuable insights and tips for maximizing the impact of direct mail. Learn how to cut through the media clutter to connect with target consumers and convert them into loyal customers.

Using current case studies and statistics, the session demonstrates how to effectively integrate direct mail with other media campaigns to amplify your message and increase ROI.

In one of the latest studies from the CMO Council, Brand Automation for Local Activation, 59 percent of marketers believe that local marketing is essential to driving business growth and profitability. But as marketers work to activate, coordinate and collaborate across their increasingly complex network of sales channels, the reality is that few marketers are truly confident in their ability to activate local audiences. Only 7 percent feel they have a highly evolved campaign, complete with measurement and analytics.

Marketers are struggling to maintain brand image and consistency across complex networks, challenged to roll out global campaigns across multi-national or multi-lingual localized campaigns, and are at a loss as to how to measure the impact and effectiveness of these campaigns. So how can marketers more effectively activate local customers to either engage with a local store, vendor, partner or even individual agent? What are the required channels, measures and resources that combine to create a comprehensive strategy to optimize customer activation?

In our upcoming webcast, entitled “Turning Local Trends Into Transactions,” the topics that will be discussed include:

• Highlight findings from the "Brand Automation for Local Activation " report
• Provide insights into the key trends in local customer engagement and the tools and technologies that are reshaping the local marketing landscape
• Share best practices on how driving channel and field sales effectiveness in expanding social, mobile and local marketing world
• Demonstrate how brand leaders have developed local marketing engagement strategies that tie corporate brand directions to local customer activation

Your website may be cutting edge, but is it cutting the mustard? A site’s design, usability and functionality are important, but so is the most overlooked component - content! In this webinar, we will provide insight on how to write content that is informational and can “talk” to users. Also, how to leverage best practices to develop useful content intended for the web.

If you're not advertising on LinkedIn, you're missing out on an intuitive, highly capable B2B marketing platform. We'll walk you through best use cases, set-up tips and tricks, and advanced targeting strategies to help you make the most of a LinkedIn advertising campaign. Join us and bring questions!

Social media holds all of the promise of intense customer connections and what can often feel like a limitless pool of fans eager to mesh with their favorite brands. But to the data-driven marketer, social is a wild and unstructured world of data and exchanges that can be hard to measure and even harder to integrate into a structured customer profile. Marketers aren’t just struggling with how to measure and monitor social media, but the ability to share these valuable insights across the organization is often limited. Data and analytics must evolve beyond likes and follows and into a system where customer voice and preference can be integrated, analyzed and shared across the organization. In short, data needs to get far more social.

This upcoming "Advancing Analytics" webcast will focus on how social fits into analytics – and how the intelligence gathered through social is distributed throughout the organization. Experts in business intelligence will share how these seemingly overwhelming troves of social data can be accessed and leveraged by any number of cross-functional dashboards that can fuel improvements across sales, service and operational functions. Marketing leaders who are advancing analytics and tackling the unstructured social sphere will share where and how social intelligence and analytics are being used to deliver more personalized and relevant experiences to amplify the customer experience and boost business performance.