April Brown, Chief Strategy Officer at Leftbrain DGA
Over the period of 18 months, Lenovo has created a marketing center of excellence through a systematic approach that addresses people, processes and technology in detail with the goal of setting standards that can be used to execute demand generating efforts that produce revenue.
These standards have been developed with an empirical, operational mind-set; to achieve repeatable, reproducible results. As a result, Lenovo has decreased its number of leads by 75%, increased the number of Marketing Qualified Leads by 150%, and generated over $85 million in opportunity pipeline revenue and closed won revenue.
In this session, you will learn what it actually takes to build a marketing center of excellence using a framework that will help you elevate your demand generation efforts to the highest level.
About the speaker:
In her more than 20 years as a data-driven marketer, April has served as an employee, agency partner or strategic consultant for Intel, Lenovo, Nautilus, Nike, PNC Bank, Planar, Publicis Sage Software, Webtrends, and a host of enterprise-grade B2B software companies. Prior to joining Left Brain, she was the president and CEO of Rubicon Marketing Group.
April’s current passion project lives at the intersection of Big Data and Big Intelligence, where she and other unapologetic data geeks at Leftbrain are developing MiDash™, a predictive marketing analytics engine and dashboard designed to drive informed campaign decisions and pipeline growth. This cloud-based service is currently in beta and expected for wide release in early 2013.
April is a graduate of Reed College where she received a double major in Physics and Fine Art. She lives in Portland, Oregon with her dog and consigliere, Dottie; and husband, George Wehn, the world’s first overhand bowler and true inspiration for the Most Interesting Man in the World.