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Interview with Bryan Ehrenfreund (VP of Digital Strategies at Televerde)
Bryan Ehrenfreund
Interview from DemandCon San Francisco 2012, hear from Bryan Ehrenfreund, Vice President of Digital Strategies at Televerde. Bryan discusses his views on the value of creating remarkable content, segmenting audiences, and measuring engagement
Mar 29 2012
4 mins
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Interview with Liz Miller, VP of Global Programs & Operations at the CMO Council
Recorded:
Apr 2 2012
5 mins
Liz Miller, VP of Global Programs & Operations at the CMO CouncilHear from seasoned marketing and communications executive, Liz Miller as she describes the importance of webinars and videos in the CMO Council's digital marketing strategy. Learn how Liz views the content creation and distribution process of rich media and why measuring and communicating the results to be paramount to her success. -
Interview with Atri Chatterjee (CMO at Act-On Software)
Recorded:
Mar 30 2012
4 mins
Atri Chatterjee, CMO at Act-On SoftwareFrom DemandCon San Francisco, 2012, hear from Atri Chatterjee, CMO of Act-On Software discuss the value of content creation, syndication, distribution and measuring results of your efforts. -
Interview with Bryan Ehrenfreund (VP of Digital Strategies at Televerde)
Recorded:
Mar 29 2012
4 mins
Bryan EhrenfreundInterview from DemandCon San Francisco 2012, hear from Bryan Ehrenfreund, Vice President of Digital Strategies at Televerde. Bryan discusses his views on the value of creating remarkable content, segmenting audiences, and measuring engagement -
The Importance of Webinars and Video in B2B Content Marketing
Recorded:
Mar 27 2012
5 mins
VariousAre webinars and videos an effective technique in communicating your company's thought leadership? Heard from marketing and industry experts about the importance webinars and videos play in their thought leadership and demand generation strategies. -
The Importance of Segmentation in Content Marketing
Recorded:
Mar 27 2012
5 mins
VariousWhy is it critical for marketers to segment their databases and provide relevant content to their target audience? Learn from marketing and industry experts about why they are segmenting their databases -
The Importance of Creating Effective and Memorable Content
Recorded:
Mar 27 2012
5 mins
VariousWhy is it critical for marketers to create remarkable content? Hear from marketing and industry experts about why it's critical to create content that allows you and your company to be heard. -
The Importance of Thought Leadership in B2B
Recorded:
Mar 27 2012
5 mins
VariousWhy is thought leadership so important in todays B2B demand generation landscape? Hear from marketing and industry experts about why thought leadership is critical in todays B2B buyer's journey -
The Importance of Opening Your Content Distribution Channels
Recorded:
Mar 27 2012
5 mins
VariousWhy has digital media made it increasingly difficult to engage your target audience? Hear from marketing and industry experts about why it's more important than ever to open content distribution channels to reach B2B professionals. -
The Importance of Measuring Engagement in Demand Generation
Recorded:
Mar 27 2012
5 mins
VariousWhy should marketers be measuring engagement of their prospects across all touch points? Hear from marketing and industry experts about why they track and measure engagement and how they transfer that insight to Sales
How is the B2B marketing landscape evolving?
Learn from marketing experts how content is accelerating demand generation; the importance of leveraging your distribution channels, and how best to capture the insights of content engagement to meet your objectives
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