Thought Leadership Strategy for the Customer Journey

In this exclusive, 30-minute Q&A session, industry experts Craig Swerdloff and Scott Wolf will share how LeadSpend helped ArcaMax move beyond double opt-in to ensure their emails were reaching subscribers.

Email marketing is still the primary correspondence for businesses with their customers and clients. The 'newsletter' is a critical communication and demand generation vehicle. However, to do it right requires a contact manager, email, landing pages, autoresponders and more.

Join us for a free, 1-hour webinar on how to develop and deploy a customer newsletter using the integrated tools of Optify. For agencies, learn how to price and sell this important marketing service to your new and existing clients.

Zach Okun, Optify's director of product management will present a step-by-step process for how to develop, build and send a customer newsletter using Optify.

Rob Eleveld, Optify's CEO, will then explain how to price and package this new service to sell to your existing and new clients.

This webinar is designed for both B2B marketers and Digital Marketing agencies and does not require an Optify account.

In the popular imagination, innovation is about brilliant people with brilliant ideas, doggedly pursuing their dream and breaking through every obstacle that stands in their way. The reality, however, is that innovation is fundamentally a team sport.

Sure, one person can come up with an idea, but an idea is only a beginning. After a commitment to a great idea, the full nature of the innovation challenge becomes clear. Somehow, companies have to tackle two conflicting tasks simultaneously: building something new and sustaining excellence in what already exists.

This requires more than just general, feel-good teamwork. It requires a team that is structured in a very particular way. Unfortunately, most companies aren’t familiar with what these teams look like. Like a newcomer to the baseball playing world, they have little idea, if any, about the roles on the team. They have no idea what the pitcher, catcher, infielders, and outfielders do.

In this webcast, Chris Trimble will outline exactly how to build the right team for every innovation initiative. He will also talk about how his new book, How Stella Saved the Farm, can be used as an instigator of productive conversations about what it really takes to make innovation happen.

What would happen if CMOs had more budget for technology than CIOs? Join Malcolm Friedberg, the CEO at Left Brain DGA, as he discusses the choices facing marketing technology purchasers.

Many businesses don’t have a digital marketing strategy. Others don’t even have a marketing strategy. Just tactical campaigns. To learn how to take a more strategic approach, join PR Smith, creator of the widely used SOSTAC ® Planning system voted as one of the Top 3 global marketing models in the CIM Centenary Poll. Paul will take one component, ‘engagement’ and show the strategic options a business can employ to maximise returns.

Many businesses don’t have a digital marketing strategy. Others don’t even have a marketing strategy. Just tactical campaigns. To learn how to take a more strategic approach, join PR Smith, creator of the widely used SOSTAC ® Planning system voted as one of the Top 3 global marketing models in the CIM Centenary Poll. Paul will take one component, ‘engagement’ and show the strategic options a business can employ to maximise returns.

46% of executives say they are more likely to seek out information about a product or service after seeing a related video online. It makes sense that 70% of B2B marketers use some form of online video in their marketing strategies, according to Forbes. Video is HOT and marketers are jumping on the bandwagon. The key challenge is positioning video central to existing marketing strategies to drive qualified leads and engagement. Video strategy expert Matt Childs has helped hundreds of companies leverage video to drive traffic and convert viewers into qualified contacts for sales. There are many surprises that marketers have not known about until now. Matt will provide the best practices and tools for producing, positioning, and distributing video, making video your top performing marketing asset.

To build thought leadership, your company needs to be heard on a regular basis and become synonymous with insightful, credible content. When the discussion turns to scaling content marketing efforts, many up-and-coming thought leaders become paralyzed out of fear of losing control over quality and voice. This severely limits their market potential and cripples their ability to compete with other industry players.

Join us on May 15th at 2:00 PM EDT as we share insider knowledge that will help you learn how to have your cake and eat it, too. Discover how to unleash your potential, create momentum, and become your company’s content marketing hero

Myth: Social media does not work for lead generation.
Reality: Social media is one of the best channels for leads and ROI.
Problem: No one knows how to do it.
In this webinar, social media marketing maven Koka Sexton shares strategies that he has seen work. He will cover the social media channels, the campaigns,and the best practices to succeed with social media. The end result for you will be leads, pipeline, and ultimately revenue.

Online ratings on Amazon, Yelp, TripAdvisor and other sites can make or break your business.
Did you know?:
• 70% consumers trust online reviews (Nielsen)
• Increasing Yelp ratings by one star can boost revenues by 5% to 9% (Harvard Business Review)
• 67% prospects change their mind after reading only one to three negative reviews (Lightspeed)


In this informative webinar, you’ll learn how to:
•Boost online ratings on shopping and review sites
•Increase rankings (you’ll see how one hotel jumped 50 rungs on the TripAdvisor rankings ladder)
•Leverage user-generated content to boost SEO, engagement, and sales


Bonus! Ten webinar attendees will receive a complimentary autographed copy of the hot-selling book, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force,” by Rob Fuggetta, Zuberance Founder/CEO.