In many ways, ABM is like fishing. Just as fishermen go where they know the fish are, ABM practitioners need to go where they know their target accounts are. And you need to know when a target account’s buying journey begins, where they do their research and what content they like to consume.
To help you use webinars to “fish where the fish are,” we’ve created this e-book, which explores how webinars can drive deeper engagement within target accounts to boost ABM performance. You’ll learn how to generate deeper engagement with webinars and tactics for activating Sales around webinar engagement signals, all to improve the performance of your ABM program.