Intent Data

Resources to help B2B marketers and sellers use intent data to improve go-to-market performance.


With the right intent data, B2B businesses can do a lot more than improve digital advertising performance. Intent data can be used across go-to-market (GTM) teams and use cases to improve in-market buyer visibility, understand buyer interests and needs and much more. Below you’ll find expert insights and guides on how to tap into the power of intent data to impact GTM performance.

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