Utimaco, a global leader in providing trusted cybersecurity and compliance solutions and services, has cracked the code on how to use webinars in their digital marketing strategy to drive more opportunities and revenue. Their webinar program has seen 800% year-on-year audience growth and 17x better engagement than the competition. Learn from Utimaco's marketing leaders how their webinar content is enhancing their digital marketing strategy and providing a stream of leads for their sales team.

In this replayed session from BrightTALK's Align Summit, TechTarget CMO, John Steinert, hosts a leader from the RevOps solution side and an operating guru from a super-scaled up tech vendor. They’ll share challenges they’ve experienced and methodologies they’ve developed to help teams achieve alignment for maximum business impact.

From establishing the key themes to creating a little buzz, you'll learn how to generate interesting, unique, and bold titles for your webinar programs and videos.

In this webinar, we’ll explore how to activate your ABM plan and engage your ideal accounts with hyper-personalization and precision.

Using specific examples, we go through how to turn observations from research findings into actions you can take in your business, no matter the size of your team or maturity of your company.

Executives from Equinix and SAP will provide insights on where Product, Field and Partner Marketing intersect and how collectively they can drive the greatest outcome and competitive advantage in the market.

From tips on topic selection to guidelines for branding your series, you’ll come away with actionable best practices for series development that will help you demonstrate your expertise and engage with your audience in a meaningful way.

In this session, Terry Flaherty, VP, Principal Analyst at Forrester will discuss where these classic demand gen approaches fail and why they may be limiting your teams’ actual revenue potential. You’ll hear recommendations on what changes in thinking need to be made with Marketing organizations and how teams can begin to implement those changes.

Explore how buying teams actually want to consume content, ways to generate deeper engagement with your webinars, content creation best practices and tactics for activating sales around webinar engagement signals.