Successful webinar programs integrate social media to drive registration and engagement. But it can be tricky to construct the right message that resonates with your audience.

Check out these five tips to help craft effective promotional messages, and download our new guide: the BrightTALK Guide to Using Social Media with Webinars.

1. Use impactful imagery

Humans process visuals 60,000 times faster than text. According to Buffer, tweets with images receive 150% more retweets. Select imagery that captures attention and supports your message.

2. Use relevant hashtags

Using relevant hashtags can nearly double your engagement; however, using more than two hashtags can decrease engagement by 17%. Use sources like hashtagify.me to find popular hashtags in your industry.

3. Tag presenters and brands to raise awareness

Encourage your speakers to spread the word by tagging them (and their brands) in promotional posts for quick retweets or shares.

4. Know the strengths and weaknesses of social channels

Know your audience on each platform and tailor your message accordingly. B2B marketers find LinkedIn significantly more effective than Facebook and Twitter for content distribution, but all three are useful in building brand awareness and customer relationships.

5. Track your promotions to measure impact

Include tracking links on your social posts to connect your social media efforts to revenue. You can use Google’s URL builder to create a link with UTM parameters for easy tracking.

For more on how you can use social media to promote and enhance your webinars, download the BrightTALK Guide to Using Social Media with Webinars.

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