Intent marketing as a complementary strategy to ABM has been gaining significant steam. The notion of being able to prioritize or identify which companies are in a buying cycle enables sales teams to be more effective and focus on the companies that matter. While some marketers in B2B are pursuing an all or nothing approach to ABM (only focusing on pre-identified accounts) our interpretation of Intent marketing challenges this status quo by not only flagging preselected accounts, but also those most likely in a buying cycle for your business.
Learn more about BrightTALK Intent Leads
Identify accounts and leads with buying intent and discover the buying groups researching topics you care about on BrightTALK.
Our algorithms convert all this engagement, demographic, and firmographic data into Intent scores. You can choose if you want to receive your leads through the account score lens, or the individual score lens. We’ve seen account-level score prioritization driving the best focus and conversions. All of your campaigns and subscriptions are easily managed from Demand Central.