BrightTALK is pleased to announce the launch of a new audience insights feature for all clients. Insights provides you with a view into the vast amount of activity happening on BrightTALK every day. For the first time ever we are giving you a real-time window into the topics being discussed on BrightTALK with a view of the companies and professionals exhibiting the most buying behavior.
This tool allows you to benchmark your performance for a certain topic amongst the other content creators on BrightTALK. Researching your audience on BrightTALK is as easy as entering the key topics related to your business, content, and prospect buying behavior.
Insights is designed to augment the efforts of our clients in acquiring and inspiring their ideal audience. Insights helps inform how to leverage our content and audience products for maximum effect.
BrightTALK’s Intent Lead clients now have the ability to leverage Insights in order to select and refine their best buying signals.
Insights includes a content creators grid to provides clients visibility into whom is creating content on their topics and the response they are seeing.
Use insights to identify:
Leverage content creator Insights to: