The Monthly Rewind: August 2023

Fiona O'Connor
Senior Content Marketing Manager
September 12, 2023
Fiona O'Connor
Senior Content Marketing Manager
September 12, 2023

A monthly recap for B2B marketers and sellers for what to watch, read and know

At the end of the day, making connections with buyers comes down to our understanding of human behavior. How do we anticipate buyer’s needs? How do we provide them with useful information? In this month’s Rewind we’ve pulled together resources to help you better connect with buyers, from engaging titles to drafting better emails.

And as a reminder, next week we’re hosting Reach: Intent. Content. Demand. our three-track flagship virtual event featuring a powerhouse speaker lineup of experts and practitioners. We hope you’ll join us! 

What to watch

Build a Better Webinar: Engaging Titles

B2B marketers are always looking for ways to boost the success of their webinar programs. A great title is the first step to capture your audience’s attention immediately. In this episode of our Build a Better Webinar series, you’ll learn how to generate interesting, unique and bold titles for your webinar programs.

Engines of Alignment: People, Processes, Data and Measurement

Great execution requires well-thought-through processes. And achieving great execution at scale requires that teams adhere to them. Watch this webinar to hear from a leader from the RevOps solution side and an operating guru from a super-scaled up tech vendor as they discuss methodologies to help teams achieve alignment for maximum business impact.

What to read

Netting Deeper ABM Engagement with Webinars

When used correctly, webinars can drive deeper engagement within target accounts to boost ABM performance. Read this e-book to learn how to generate deeper engagement with webinars and tactics for activating Sales around webinar engagement signals, all to improve the performance of your ABM programs.

A Better Way to Bring Buying Teams Together: How to Use High-Value Offers

For sellers to effectively engage with buyers, they need to provide significant value to buyers – value that buyers can’t get from content that’s already available. Download this e-book to learn how Marketing and Sales can work together to leverage research and analyst insights to build high-value content.

Get Off the MQL Hamster Wheel. Get On with Winning Deals.

For some three decades, lead-based demand gen models and the classic MQL concept have formed the bedrock beneath many B2B demand gen practices. The problem is that MQLs don’t provide sellers what they really need to be successful. Explore this e-book, for key takeaways from a recent webinar with Forrester Principal Analyst Terry Flaherty to understand challenges with lead-based models and the mental barriers holding teams back.

What to know

The Future of B2B Content

Content is an essential way for organizations to connect with buyers early (and throughout) their journey. But despite the important role content plays, there’s still room for improvement in how B2B organizations run their content engines. In this research brief, Forrester shares why content engines are broken, where they’re observing critical break points, and how to fix them.

3 Data-Driven Ways to Break into Your Buyer’s Email Inbox

To rise to the top of buyers’ inboxes, marketers need to build an always-on approach to email nurture that leverages buyer insights and high-quality content. In this infographic, we look at buyers’ preferences and how that can shape your always-on email strategy.

Featured Webinar

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