The Monthly Rewind: Creating Winning Webinars

Fiona O'Connor
Senior Content Marketing Manager
October 17, 2023
Fiona O'Connor
Senior Content Marketing Manager
October 17, 2023

A monthly recap for B2B marketers and sellers for what to watch, read and know

Whether you’re a webinar pro or are just starting to build out your webinar program, in this month’s Rewind we’ve pulled together a collection of resources to help you get the most out of your webinars. From creating innovative and engaging video content to effectively promoting your webinars, explore the resources below for best practices from webinar experts.

What to watch

Fueling Better Demand Gen Outcomes with Video-Based Engagement

With so many available content types and channels, building a demand generation campaign can feel overwhelming. What kind of content will best reach my audience at the right time with the right message? And if I get it wrong, do I need to start again from scratch? Join BrightTALK video experts to learn how to maximize your campaigns with knock-out video content.

5 Video Marketing Trends to Test and Perfect

When done well, modern video storytelling helps brands stand out in a noisy marketing landscape by eliciting emotion and directly impacting the decision-making process. Join leaders from HubSpot and BrightTALK as they explore how marketers can create successful, impactful short and long-form video content that converts today and how to leverage the medium to scale growth in the future.

Winning with B2B Webinars: SonicWall’s Content Marketing Playbook

With threats on the rise due to a variety of factors, SonicWall’s marketing team has laser-focused on a content strategy that effectively educates and engages the right IT professionals. Watch this webinar to hear how SonicWall has tapped into the power of webinars to create engagement with target accounts, drive better sales-ready conversations and fuel more pipeline.

What to read

Build a Better Webinar: Developing Your Brand

Having a consistent visual identity helps build familiarity and resonance with buyers and you should create the same feeling with the visual identity of your webinar programs. Read this e-book for guidance on how to create a unified brand experience, from landing pages to email promotions.

Doing more with less: How marketers can make content go further

Many marketing teams are breaking under the constant demand for new and engaging content. Sound familiar? Enter content repurposing. Check out this blog from MarTech for tips on how to save time in the content production process and increase the reach of your content through content repurposing.

What to know

3 Data-Driven Tips to Get Buyers to Love Your Emails

To capture buyers’ attention, particularly when it comes to promoting webinars, marketers need to build an always-on approach to email that leverages buyer insights and high-quality content. Explore this infographic to learn how to use buyers’ preferences to shape your always-on email strategy.

Featured Webinar

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