A monthly recap for B2B marketers and sellers for what to watch, read and know
As we charge ahead in 2023, we’re hyper-aware that we’re all in some way impacted by the environment of economic uncertainty. For B2B organizations this puts added pressure to take advantage of any clear opportunity to increase productivity from tighter resources. So, for this month’s Rewind we pulled together a collection of content that may be helpful when you’re doing more with less.
At BrightTALK, we’re also preparing to host Intent: Competing with Better Data, our one-day virtual event on February 16. B2B experts will share their insights and help you chart, evolve and accelerate your efforts to drive greater impact and value for your company. We hope you’ll join us!
Enablement Fueled by Insights Powers GTM Alignment
Enabling the buying teams that deliver revenue requires that you’re able to keep your GTM teams continuously aligned on customer needs. Watch this session featuring Forrester VP & Principal Analyst Barry Vasudevan as he explores how Product/Portfolio Marketing can enable customer-facing players with the insights they require to maximize your revenue opportunity.
Fail and Fixes: Unpacking Account-Based Marketing
While the concept of ABM is fairly simple, building an account list, aligning to sales, and executing targeted campaigns is far from easy. Watch this webinar to hear fresh data on how marketers are thinking about ABM, discuss common implementation “fails” to avoid, and outline “fixes” that will help you see ABM success faster.
High Impact Sales and Marketing Collaboration
Fully integrated companies are more profitable, drive faster growth, and have happier customers. Yet, most sales and marketing teams struggle with achieving this ideal. Watch this session to understand what teams are doing wrong and the proven actions top performing teams take.
Lessons From the Past: Invest in Digital Display Advertising in a Challenging Economy
When the economy is strong, display ad spend flows like a river after a rainstorm. However, as all marketers know, the staying power of an advertising budget is truly tested in times of adversity. This blog examines why it’s critical marketing organizations continue digital display advertising efforts to boost brand consideration and fill the top of their funnels.
Gartner’s Top 10 Strategic Predictions for 2023 and Beyond
Is your organization ready to turn uncertainty into opportunity? These predictions from Gartner will help you reimagine your roadmap for the years ahead to capture the interest of strategic thinkers and fuel the excitement of tactical decision makers.
TechTarget’s North American Media Consumption and Vendor Engagement Study
As the IT landscape continues to change, so do tech buyers. That’s why it’s critical for companies to have a clear understanding of how their buyers conduct industry research, gather information about vendors and engage with content. Download this report to explore what the buyer’s research journey looks like today and what content buyers are consuming throughout that journey.
State of Intent and Signal Data Report
In today’s competitive market, B2B organizations must get in front of buyers early and provide more personalized, relevant experiences. This update from DemandGen Report, shares how organizations are evolving their intent data strategies to more effectively identify and engage buyers, boost revenue success across the customer lifecycle, and more.