The Monthly Rewind: January 2023

Fiona O'Connor
Senior Content Marketing Manager
February 22, 2023
Fiona O'Connor
Senior Content Marketing Manager
February 22, 2023

A monthly recap for B2B marketers and sellers for what to watch, read and know

Last month we were thinking about doing more with less – in a similar vein, we’re now thinking about how we can really leverage the great minds, ideas and resources already available to us. So in this month’s Rewind we pulled together a collection of content to help you tap into the resources around you, whether that be with thought leadership, webinar speakers or existing content.

What to watch

Build a Better Webinar: Coaching Speakers

If your presenter is boring or lacks confidence when conveying his or her message, your audience may tune out, or worse log off. How can marketers prepare speakers in advance of a webinar? Watch this session for best practices to ensure your speaker resonates with your audience, from establishing an on-camera stage presence to creating more appealing presentations.

Scaling Growth with Limited Marketing Resources

Many of today’s marketing organizations face overwhelming pressure to deliver scalable marketing campaigns that increase engagement and drive more revenue – all with less resources. Watch this webinar for tips and tricks to execute an aggressive content strategy without overburdening your team.

What to read

Three Essential Ways to Use Intent Data for More ABM Revenue

If you’re already using an ABM approach, you know it isn’t some sort of magic revenue easy button. To run a successful ABM program, your GTM teams and practitioners need the mindset and executive support necessary to innovate. This e-book explores three areas where teams can innovate with intent data to improve ABM outcomes.

The New Playbook for Building B2B Brand Trust in a Digital World

"Communicating your brand values and your company’s passions in a way that your customers can respond to, your marketing naturally builds the kind of brand trust that can help your company develop long-lasting relationships." This article from LinkedIn Collective explores the connection between thought leadership and building trust with your buyers.

What to know

Where IT operations management is headed in 2023

Between an economic downturn and increasing technical complexity, IT ops management faces a challenging year. Hear from Enterprise Strategy Group’s Senior Analyst, Jon Brown as he shares his predictions for areas of focus in 2023.

New Edelman and LinkedIn Report Reveals Importance of B2B Thought Leadership During Economic Uncertainty

Explore key takeaways from Edelman and LinkedIn’s 5th annual B2B Thought Leadership Impact Report, including the importance of producing B2B thought leadership content during economic uncertainty.

Featured Webinar

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