The Monthly Rewind: July 2023

Fiona O'Connor
Senior Content Marketing Manager
August 10, 2023
Fiona O'Connor
Senior Content Marketing Manager
August 10, 2023

A monthly recap for B2B marketers and sellers for what to watch, read and know

Next month we’re hosting Reach: Intent. Content. Demand. our three-track flagship virtual event featuring a powerhouse speaker lineup of experts and practitioners. We hope you’ll join us!

In this month’s Rewind we’ve pulled together a grab bag of resources to help solve whatever challenges or bumps in the road you might currently be facing, from engaging buyers to building better webinar series.

What to watch

Build a Better Webinar: Developing a Series

Webinar series are incredibly powerful tools for B2B marketers because they provide the opportunity to cover an important topic in-depth and in ongoing conversations with your audience. Join BrightTALK experts to learn how to develop an effective webinar series, from selecting the right topic to branding your series.

The Intersection of Product, Field and Partner Marketing

Partner marketing teams can’t go at it alone – they need support from their internal teams. Hear from marketing executives at Equinix and SAP as they share their perspective on how Product, Field and Partner Marketing can work together to drive the greatest outcome and competitive advantage in the market.

What to read

Build a Better Webinar: Creating a Promotion Plan

To generate deep engagement and achieve strong ROI from your webinar strategy, you need a promotion plan that will get your content in front of the right professionals. Download this e-book to explore BrightTALK’s tested strategy to build a webinar promotion plan that drives the most ROI out of your content.

Why Your Content Will Fail Without a Strategic Framework

Successful content isn’t created on a whim – it’s a part of a carefully thought-out plan. In this article, Kate Moore, Content Strategy & SEO Director at Precision Marketing Group shares what a good content strategy framework looks like and how to build out your own.

3 Ways to Maximize Lead Gen Potential by Working From the “Outside In”

Every organization has a list of target accounts they want to engage, often built from historical closed/won deals, firmographic and demographic profiles and internal input. This blog explores why these standard approaches can leave a big gap in your lead generation targeting strategy and what you should do about it. 

What to know

Navigating IT Budgets Amid Market Uncertainty

To adapt to market changes and challenges marketers need a nuanced understanding of what’s going on, the impact on budgets and how buyers are managing changes. In this infographic, explore insights from a recent study of tech professionals to learn how you can effectively break through to your buyers and help them in their purchasing journey.

Measuring the Impact of Account-Based Marketing

ABM can be an incredibly effective part of a strategy to drive more revenue target accounts – if organizations have the right metrics to measure progress. In this research brief, Forrester shares a process for selecting different classes of metrics to demonstrate the progress of an ABM program.

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