The Monthly Rewind: June 2023

Fiona O'Connor
Senior Content Marketing Manager
July 13, 2023
Fiona O'Connor
Senior Content Marketing Manager
July 13, 2023

A monthly recap for B2B marketers and sellers for what to watch, read and know

If you missed it, we held our summit, Focus: ABM Power Tactics in June. So, to keep with the theme, in this month’s Rewind we’ve pulled together a collection of resources to help you accelerate the impact of your ABM program, from developing a killer webinar series to engage target accounts to enabling sellers for more effective personalized outreach.

What to watch

Better Webinars. Better Engagement. Better ABM.

Webinars can be an incredibly effective tool in your ABM toolkit – if only you know how to develop the content and distribute it to target accounts correctly. In this webinar, BrightTALK’s webinar experts share in-depth guidance on how webinars fuel ABM effectiveness, from how to generate deeper engagement with your webinars to best practices for activating sales around webinar engagement signals.

Supercharging ABM with the Right Data and Intelligence

To succeed in B2B marketing today requires a unique blend of expertise – equal parts creative strategist and data scientist – especially when it comes to your ABM program! Watch this 30-minute webinar to review fresh data and stories from the field on data-driven ABM.

What to read

Webinar Series for ABM: An 8-Step Planning Framework 

To run a successful ABM program, marketers need to prioritize their resources into tactics that drive more, and deeper, engagement with target accounts, like webinars. Download this e-book to explore BrightTALK's 8-Step Webinar Series Planning Framework. You’ll learn how to build a webinar series that drives deep engagement within target accounts over time for improved ABM results.

3 Tips to Become a Master Webinar Speaker

Speaking in a webinar is an exciting opportunity to highlight your expertise in your field, but there’s also a lot of pressure to get it right! Read this blog for three tips the BrightTALK team uses to help you create the best story for your webinar and shine as a speaker.  

Last-Mile Personalization: Using Intent Insights for SDR Outreach

When thinking about sales outreach, taking a personalized approach can be interpreted in a lot of ways, some of which produce great results, and others which can backfire. This e-book, looks closely at personalization best practices SDR leaders can implement with their team to drive up their booked meetings rate.

What to know

Webinars: A key part of pre-purchase research

We know that buyers like to consume information through a range of content formats during their purchasing research journey. In this short infographic, explore the role webinars play in a buyer's pre-purchase research and how they can be used to engage B2B professionals and buying groups throughout each stage of the funnel.

Featured Webinar

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