A monthly recap for B2B marketers and sellers for what to watch, read and know
Every marketer and seller can empathize with trying to get buyers’ attention and failing. Maybe the timing was wrong, the message wasn’t right, or perhaps the individual wasn’t in-market for your solution. Whatever the reason, there’s always more we can do to better engage our buyers. So, in this month’s Rewind we’ve pulled together a collection of resources to help you connect with your buyers by grabbing their attention and giving them the content they want and need.
Marketing Fails and Fixes: Content for Lead Generation
Wondering if your content is hitting the mark with your audience? Or maybe you have a feeling that there’s some room for improvement? In this webinar, learn from BrightTALK and TechTarget’s internal content experts to help you avoid common content mistakes, as well as content ideation, creation and distribution best practices that can take your lead gen activities to the next level.
Build a Better Webinar: Pre-Recording Segments
Creating a pre-recorded version of a webinar can maximize these benefits by allowing extra time to troubleshoot presenter nerves, balance scheduling conflicts, and re-record any segments that didn’t quite work the first time around. In this webinar, we discuss the benefits of using pre-recorded webinars to captivate and inform your audience while saving time and energy.
Cracking the Buyer’s Journey with Intent Data
The only constant in life is change, especially when we think about IT buyers. And buyers are changing more quickly in their preferences, and their preferences now vary more dramatically buyer to buyer. Download this e-book to read recent research on the buyer’s journey, including how to use insights from intent data to optimize content and outreach.
A Guide to Webinar Lead Generation
A successful webinar program requires advanced planning and coordination across your entire commercial team, from topic conception to lead follow-up and beyond. In this blog, we tap into BrightTALK’s closely integrated marketing, sales and customer success leaders to explore best practices on how to execute every stage of a webinar program.
3 Ways To Know If Brand Awareness Gets Your Marketing on Base
How should you measure the value of brand awareness? In this blog from Content Marketing Institute’s Robert Rose, he discusses why the value of brand awareness comes from influencing the customer’s perception of your brand and more.
Highlights from our North American 2023 IT Priorities Study
Despite economic headwinds, IT organizations and the buyers within them are optimistic. In fact, 50% of companies are increasing their IT spending this year. In this report, you’ll look at insights from a recent survey of 800+ technology decision makers to better understand the technology priorities and investment plans for buyers across IT and business functions.