A monthly recap for B2B marketers and sellers for what to watch, read and know
As we near the end of the year, many of us are focused on wrapping up the last projects of 2022 and even scheduling some time for rest and renewal. For this month’s Rewind we pulled together a collection of content that will be useful for a strong start out of the gate in 2023.
Build a Better Webinar: The Perfect Introduction
You may be a leader in your field, but even the best presenters can miss their mark if they don’t have an opening statement that wins the audience’s attention. In this webinar, learn how to build a welcome speech that hooks the audience’s interest and sets high expectations within the first two minutes.
Partner Sales & Marketing: Rising Above in a Competitive Landscape
In an ever-crowded technology landscape, successful partner programs use distinct messaging strategies and much more to rise above their competitors. Hear partner marketing leaders share how they’re competing aggressively in their spaces.
Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engagement
The classic demand gen funnel has been useful to a point. It’s a way to help Marketing benchmark performance, but the industry is beginning to recognize major shortcomings with the traditional funnel-based approach. Read this e-book to learn why successful demand gen programs are shifting focus from volume to precision and more.
Kickstart Your 2023 Content Strategy
Too often marketing teams find themselves asking, “Do I have enough content?” when the real question should be, “Do I have the right content?” In this blog, we explore insights from our 2022 Professional Engagement Survey to help you build a strong and scalable content plan.
Driving more and better leads with webinar series
As the leading provider of digital infrastructure, data management and analytics, and digital solutions, Hitachi Vantara has found webinars to be an incredibly effective way to engage mid-market+ companies and deliver high-quality, bottom-of-funnel leads. In this case study, you’ll hear how they are using webinars to drive more pipeline more consistently with a specific account persona.
Using Data to Take the Guesswork Out of Content Planning
As buyers increasingly go through a self-service, digital buying process, the role of content in that process has become all the more important. When it comes to content planning, you can’t afford to guess. In this infographic, explore how to use data to shape an effective content plan – from what data sources to use to best practices.
2023 Technology Spending Intentions Survey
As global macroeconomic conditions continue to impact the B2B tech ecosystem, organizations need a clear picture of their buyer’s spending intentions in 2023. This infographic explores highlights from a survey of 742 senior IT leaders, including technology spending expectations for 2023 and trends within technology adoption and changing customer preferences.