Hitachi Vantara extends value of trade show investment with BrightTALK Studios

To more fully capitalize on their investment in VMware Explore Barcelona, Hitachi Vantara needed a partner with the technical expertise to capture its content and experts at the event and produce a variety of high-quality video assets that could extend the reach and impact of that investment post-event.



In a single weekend, BrightTALK’s on-site Studios team leveraged the presence of Hitachi Vantara’s experts and solutions at VMware Explore Barcelona to capture and produce 15 high-quality video assets plus a fireside chat with an Enterprise Strategy Group analyst. This content, featuring Hitachi Vantara’s thought leaders discussing cutting-edge developments, product demos, and highlights from their event presence, helps elevate their brand awareness and extend the impact of their event investment.  

"This is a great way to amplify that [show] content to a much broader audience. It's really, really valuable." –Scott Jones, Global Marketing Manager