There's no doubt that webinar and video-based programs are critical to any go-to-market strategy. That said, actually creating content programs that inspire, educate, and acquire your audience, is often easier said than done. In lesson two, we demonstrate how to determine content buckets based on your overarching strategy, and help you understand how to ensure your content strategy aligns with your demand gen. goals. Plus, we walk you through how to evaluate and optimize the content you already have on hand.
