Nlyte Software

Prior to using BrightTALK Nlyte had a great deal of content and thought leaders, but didn't have the proper outlet. After launching their BrightTALK Channel within the IT space, they enjoyed a 50% increase in net new names.

"Nlyte saw a 50% increase in net new names using BrightTALK for content marketing."

Karen Hutton
Senior Director of Marketing
Nlyte Software

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Case Study