As marketers, we know that webinars can be an incredible driver of audience engagement, but of course that only happens if we can get our audience to interact with our webinar in the first place. When used correctly, social media can magnify the reach of your webinar programs so you get the best yields on each asset produced. With over 15 years of experience helping our customers promote their webinars and promoting our own, the BrightTALK team has curated its top tips to use social media to drive engagement and extend the reach of your webinars in this e-book. You’ll learn how to effectively utilize social content before, during and after your webinar to create a scalable social media promotion plan that improves the ROI of your webinar programs.
