Once a webinar has aired, many B2B marketers breathe a sigh of relief. Yet, while much of the heavy lifting is over, the work isn't done. After all, one of the greatest powers of webinars as a content format is to engage your audience long after it airs. Marketers looking to get the most ROI from their webinar programs should have post-event processes that keep the engagement going with registrants and attendees, while also securing future engagement. In this e-book you’ll find expert advice from the BrightTALK marketing team on how to realize the full potential impact of a webinar. You’ll gain clear tactics that maximize your investment in webinars, from enabling your sales team for more effective follow-up to creating derivative content for future campaigns.
