B2B marketers are always looking to hack the system: increasing effectiveness while decreasing effort. The same applies to webinars. Simple tactics can go a long way to boosting the impact of your content to drive increased pipeline and revenue. The BrightTALK marketing team runs 150+ webinars and virtual events a year, which means we’ve learned a thing or two about streamlining the planning process. From building initial strategies to post-event communications, we’ve gathered our expert solutions to common pain points marketers face when establishing and optimizing a webinar program.