For an organization’s go-to-market (GTM) processes to be as effective as possible, it’s essential core players understand how integral each piece is to the success of the whole. Weakness anywhere can lead to failure everywhere, and as an insights provider, content creator, executor and enabler, Marketing can serve as important connective tissue across the GTM. In this e-book, you’ll learn: - The critical connections Marketing provides across the GTM. - The foundational capabilities of a successful omnichannel content distribution strategy. - The role of good content and the elements of a well-rounded content portfolio.