We often hear that the video content format is more popular than ever with buyers. B2B marketing organizations are responding by adding more video to their content engines. And like any content format, as more videos become available to buyers, it’s more difficult to make your content stand out. In this infographic, we’ll look at recent research to understand how B2B buyers engage with video content. From long-form webinars to quick demo videos, we’ll share key trends marketers should be aware of and how to respond to improve the overall impact of your video program on your demand gen engine.
