Lead Generation

More demand capture. More that converts.

For more pipeline and continuous audience engagement, combine new and existing material into powerful virtual programming.

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Harvest Demand

Target in-market buyers when they’re most active.

Establish Community

Expand your fan base so when they’re ready, you’re there.

Focus on Key Accounts

Make webinars a key lever in your ABM.

Content Leads

Successful engagement, guaranteed

More buyers who prefer webinars come to BrightTALK than anywhere else. Tap into our amazing B2B audience for the guaranteed lead volumes your pipeline depends on.

  • High-quality lead delivery
  • More in-market buyers and buying teams
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ALWAYS-ON BUYING GROUPS

Modern lead generation you can depend on

Improve GTM efficiency, uncover and influence key buying group members, and build pipeline faster with BrightTALK and Priority Engine Demand

  • Confidently identify who is in-market
  • Reach much more of the buying group
  • Continuously engage and influence the buying group
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Trusted by companies large and small

Our customers create over 30,000 webinars on BrightTALK each year, generating millions of engagements to drive growth in their businesses.

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"We found a huge increase in the number of registrations per webinar but also the quality of people coming in was better."

Jess Bahr
Senior Director, Growth Marketing
3x
the audience per webinar
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Learn how
Watch their story

"BrightTALK is a crucial platform to get our content out there and gain more audience."

Saule Andriuskeviciute
Channel Marketing Manager
1,300
investment professionals reached in a quarter
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Learn how
Watch their story

"BrightTALK worked with us to create exactly the event we imagined, and we achieved 4x our revenue from the previous year's event. Incredible!"

Tim Garon
Member Programs Content Manager
4x
last year's revenue
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Learn how
Watch their story

"We love the team, we find the application very easy to use...we also like how there is a bundled-in audience."

Erik Archer Smith
Marketing Director
All
the modern feature sets
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Learn how
Watch their story

"BrightTALK has massively impacted the volume and engagement of Yellowfin's inbound leads. These leads have a much greater conversion rate. This highly engaged audience spent an hour engaging with that topic, as a result have exceptionally high conversion rates."

Peter Baxter
SVP of Global Sales
45%
of total inbound demand
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Learn how
Watch their story

"Our marketing development reps really like the leads that come in from BrightTALK"

Susan Gilchrist
Principal Program Marketing Manager
Closed-won deals
BrightTALK is there, usually multiple times
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Learn how
Watch their story